Online Marketing is about getting found by your target audience, engaging them, and getting the conversion (capturing the lead or making the sale). Online Marketing enables brands to reach new market segments and geographies, engage with prospects, be available to customers, and build engagement while controlling budget and resources effectively.
Meet your customers where they are: online – Are you marketing the same way you were 5, or even 3 years ago, but results are declining? Chances are you aren’t on top of how your customers and prospects are engaging with brands today. Customer 2.0 relies on social media, blogs, online research and online referrals to make a buying decision, and often complete the buying process.
Be available – An online presence enables your customers and prospects to interact with your brand 24/7. You can reach new markets, a global audience, generate leads, and improve your customer experience, without needing to allocate substantial resources.
Earn loyalty – It’s common knowledge that it is easier to retain an existing customer then to find a new one. However, the advent of online tools and portals has made it easier for customers to find and experience the best value available, based on their criteria, regardless of who is supplying it. If you provide the best value and experience online and off line, earning and retaining customer loyalty will get easier.
Build engagement – Customer 2.0 doesn’t want to be sold to. He/she wants to be in charge of when, what and how they receive information. If you want your customers and prospects to engage with your brand, you will need to meet them in that space, using social media, social websites, dynamic landing pages, Search Engine Optimization (SEO), (dynamic) Pay-Per-Click (PPC), Mobile Marketing, (dynamic) Email Marketing…