Get More Referrals

In order for business to be get more referrals in today’s day and age it needs to be more focused on its current clients.  Establishing and maintaining an open line of communication with your current clients will help you provide a better customer experience increasing referral sales.  The customer experience is key to establishing a willingness to refer business.  Referrals can be generated through multiple channels.  A lot of referrals are currently done through mutual friends at networking events or when a close associate thinks of your business over the course of a conversation with a prospect.  These types of referrals can be good quality but are not as frequent as you would like.  
 
There are several tools and techniques that can be used to increase the quantity and quality of referral sales.  Below are a few examples:
 
  • Doing research on LinkedIn to predetermine who has relationships that would be an ideal client and proactively ask for the referral.  
  • Post your blogs and advertisements on Social media with buttons that make it easy to share your message with their connections.
  • Depending on the nature of your business advertise referral campaigns and incentives to all relevant networks.
  • Improve your customer interaction by implementing a contact relationship management system.
  • Conduct survey’s to ensure your perception of your services is in fact the reality.
  • Email Marketing can be used for customer interaction as well.
 
If implemented properly with the right automations, strategies and tactics; increasing leads from referral sources will help you grow your business.   
 
In addition to referrals, the internet especially social media will help you get more out of your networking efforts.  Lets take networking events or tradeshows, how many of those leads are lost because you couldn’t get in touch with them or they just were not interested at the time you called.  If you were to add them to your social media accounts your messages would stay in front of them.  Email marketing campaigns can be tailored to drive the prospects to contact you even after you have made your traditional attempts.
 
At Digalign we are focused on helping our customers drive more referral sales and improve their client communication through the proper implementation of technology and the right customer centric marketing messages.  To find out how we can do this for you contact us now at 813-397-3963 or have one of our staff contact you by filling out this form.