Find More Leads

The digital age of marketing means that companies can find more leads by increasing their online visibility on a large, often world-wide scale. Internet marketing also gives companies the opportunity to take full advantage of marketing investments by keeping ads in video or digital form to be displayed for an extended period of time. This allows your potential sales leads to find you when they need you rather than when you paid to get in front of them.  A good example of this would be producing a commercial for TV.  That commercial will either reach your prospects when they are home with the family, trying to take a break from work or many other inopportune times.  Then as they try to remember the commercial the next day, they go online and search for it.  This would be your opportunity to get more use out of that commercial by posting it to your website and other sites with more traffic such as YouTube.  By distributing your advertisements through networks like YouTube, you are essentially receiving free long-term advertisement for your company.  Finding more prospects by accentuating traditional marketing mediums with long-term internet marketing channels will drive more prospects to your business.
 
The trick to find more leads is all about taking advantage of as many opportunities as possible to put your message in front of the right people.  Online channels, such as Hulu, SurfTheChannel and various online distribution/registry websites, are great choices for Internet marketing because they spread your company's message to a broader audience. Companies will want to take full advantage of as many online channels as possible to reach the most prospects. Although your product/service may be appealing to a wide range of people, you will want to strategically market it at first by narrowing down what kinds of people will be most interested in your product/service and what websites they are most likely to visit. For example, if the company is selling high quality office space targeted at small to medium business owners, it would be much more practical to advertise the product on online channels, such as Zillow.com or LinkedIn as opposed to ESPN.com or myspace.com.
 
There are several tools and techniques that can be used to increase the quantity and quality of Prospects you convert.  Below are a few examples:
 
  • Optimize your website, video’s, advertisements, registries, blog posts, email marketing campaigns, press releases and photo’s to ensure you have covered the likely keywords your prospective customer will use to find you.
  • Establish solid distribution networks so your content will be in the places your prospects frequent online.
  • Take advantage of the internet at every turn.  If you do a mailer create a landing page on your website to run the same advertisement.  If your business meets a milestone, make sure to publish it online.
  • Run advertising campaigns online in the places that your ideal customer will frequent.  These advertisements should link back to your website, so it is easier to get the right information in front of your ideal prospect.
When it comes to finding more prospects, your advertisement must be focused on how your product or service directly benefits the consumer as opposed to just how great your company is in general. In continuing with the previous example mentioned, say your product is high-end class A office suites designed for small business. Instead of talking about the quality of the floors, furniture, and conference room, focus the advertisement on the things that will matter to your customers.  For an example, how the space will impress their clients, how a live receptionist will improve their customers experience and how it will allow them to focus on running their business instead of finding furniture, setting up phone lines and hooking up internet services. When you focus your Internet marketing around the customer as opposed to your company, it tends to have more of an impression as a whole, thus improving the overall effectiveness of your company's prospecting activities.
 
First impressions are always the most lasting impressions that a customer has of a company. With the accessibility of Internet marketing through a website, blog and various social media outlets, companies have all of the advantages of creating a perfect first impression that truly impacts the prospective customer in a positive way. In this digital age finding prospects is all about making sure your message can be found when your prospect are looking for it and when they find it the messaging speaks to their needs.
At Digalign we are focused on determining your ideal prospect and creating opportunities to put your customer centric messaging in front of them when they are searching for it.  To find out how we can do this for you contact us now at 813-397-3963 or have one of our staff contact you by filling out this form.