Develop An Online Presence

When you think of a website you typically think about the design elements.  The design is key to making sure your prospects and customers have the right feeling when they see your website.  The design of the site is only one of the three vital components that make prospects convert to leads.  The other two vital components are customer centric messaging that tells your story from the consumer perspective and the technology that makes it easy to use and ensures it will get found online.  In the early stages of custom website development it was all about design.  Now it must have everything to be effective.  With Google’s Panda update and the customer centric expectations of prospects the game has changed.
 
In order to be successful today it is not just about having a cool looking website and a bunch of keywords and inbound links.  It requires a whole new perspective, the marketing perspective.  Below are a few tips and techniques to ensure your sight has all three aspects of custom website development that will drive results:
 
  • Tell a story with your website, make that story relevant to the needs and desires of your ideal customer rather than talk about yourself.
  • Establish integrated distribution networks that link to social media that eliminate your need to post your message to multiple locations.  The technology does it for you without the additional work.
  • Make it easy for your prospects to interact with the site, in terms of sharing and following what you have to say.
  • Write blog posts that are relevant and interesting.
  • Optimize your website, video’s, advertisements, registries, blog posts, email campaigns, press releases and photo’s to ensure you have covered the likely keywords your prospective customer will use to find you.
  • Make sure to implement videos, photos, info graphics and other marketing ideas that will personalize your site and make it easy for prospects to engage your company.
  • Calls to action are very important to driving customer behavior.
  • Choosing the right color scheme that will drive the response you are looking for them to have.
At Digalign we are focused on building interactive websites that will operating as a central hub for marketing activities to funnel leads to your business.  To find out how we can do this for you contact us now at 813-397-3963 or have one of our staff contact you by filling out this form.